如果在某个市场有销售成功的案例，也可以分享，刺激客户感兴趣。
C,样品是否免费，样品供应完成时间，批量订单完成时间；
D,保留钩子，吸引客户回复，比如，公司愿意提供报价，免费样品、以及某些免费服务配合等。
范例：
Re：new development of TV stand and table from XXX company
此主题更适合老客户，如果针对新客户，我们可以采用其他更有吸引力的主题。
比如，以下这种突出价值感的主题
Re:Veneer TV stand and table saving you 20%？
Dear Jack
Attached please find the latest designs for TV stand and table in XXX company.
New designs are made of MDF with veneer finish，tree wheel lines decoration on top and door which looks special、modern and comfortable at house but cost normal.
Sample and quotation would be available once further confirmation got from you.
Sample ready date：10 days，
mass production ready date：35 days for first order，20 days for reorder.
Your earlier reply will be highly appreciated.
Any question please contact us freely.
3.更快与新采购建立信任
收到客户新采购的第一封邮件，我们如何回复能让这位新采购更容易了解我们，同时又能更快拉近彼此之间的距离呢？
比如，我曾收到如下一封客户方新采购的联系邮件：
Hello,
Firstly I would like to introduce myself, My name is Holly and I am the new Buyer for Kid's Furniture at ABC stores.
I have a background in Homewares buying in the UK and have worked for Tesco, M&S and most recently as a Buyer for F and B (UK Furniture retailer).
Kid's furniture is a new area for me... so I am excited to learn as much as possible from you (I hope)!
Please feel free to contact me, I look forward to meeting you in due course and to developing relationships going forward.
从这位采购的自我介绍信中可以看出，她之前在英国的几家大型零售企业做过同样的工作。
我的第一感觉，她是一位非常有经验的采购。
对客户进行适当的赞美，是拉近我们与客户之间距离的很好方式。
所以，我在回复时，先对她的专业予以肯定。
我当时的回复是这样的：
Dear Holly
Thanks for your contact email. In the future it's our pleasure to work with you,a professional furniture buyer .（赞美客户）
Our company specialize in kids and Teens furniture with MDF and solid wood Finland Pine,rubber wood.（说明我们的产品范围）
At the moment around 600 special stores in domestic market are selling our kids and Teens furniture.（展示公司的实力）
More information about our company，below websites will show you the details：
www.xxx.com for our MDF kids or MDF/solid matching products.
www.xxx.cn for our Finland Pine solid wood kids furniture.
The latest designs will be collected and sent to you asap.（提供DEM服务）
If you have any request and idea on Kids furniture please let us know.We will design and produce them accordingly.（接受OEM服务，希望与他尽快开展业务）
You are welcome to visit our company at your convenient time.2k Sq.m showrooms would meet your choice for more new designs.（欢迎来公司/展厅参观）
Any question please contact us freely.
4.客户采购部新领导入职
接到客户通知，采购部某分支有新领导入职。
回复思路：感谢+欢迎+愿景
感谢，是感谢发件人告知；
欢迎，是欢迎新领导入职；
愿景，是表达未来与新领导的合作期望。
Dear V
Thanks for your introduce of Kar as the Category Leader for living Department.
It is our pleasure to have chance to work with Kar in future.
Hope both of us between ABC and XXX will cooperate better in future.
5.对客户领导高层变更的回复
前段时间，我们收到客户AAA关于公司内部人事调动的通知。
A品牌的原采购部老大V，调任到客户集团内的B品牌当Chief Commercial Officer，而V原来的职位将由J来担任。
这封邮件是客户公司核心高层发过来的，直接发到了公司老板的邮箱。
对于这种情况下下的邮件回复，我们应该慎重且庄重。
如果老板懂外贸，他会直接回复。
但很多公司老板并不懂英语，这封邮件就只能由业务员代劳。
在邮件末尾，我们需表明自己是代表公司高层，以显示公司对客户的尊重。
邮件内容，主要包含4点：感谢、恭喜，欢迎、愿景。
感谢，是表达对发件人通知的感谢！
恭喜，是表达对原来领导的升迁恭贺，
欢迎，是表达很乐意与新领导共事合作，
愿景，是表达对与新领导合作的未来期望。
Dear Sam
Noted with thanks for the leadership Announcement from AAA 。
We are pleased to know V will be moving to B as the Chief Commercial Officer.Congratulations！
Also pleased to know that J will take on the role of Head of Buying for Furniture and Kids and will work with us in future.
We strongly believe,J will further take our business relationship to newer heights through his effective leadership in future.
Hopefully AAA and XXX will support each other same as before in future.
If any question please contact us freely。
Best regards
Cherry on behalf of Jack ，Genaral manager of XXX Furniture。
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